Here’s the thing: What Oussama and I were up to during those long lunches was something Venkatesh Rao calls “executive sparring”:

You might talk for hours, but in the end, it’s one casual phrase or thought that ends up unlocking the critical idea. My very first client said as much to me — that after twenty hours of chatting, the value I delivered

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Conversation with Abby.

Recognizing that Abby had areas to grow as a new shift, I was able to work shoulder to shoulder with her to acess exactly what areas of oppurtunity were occuring. While I lead with coaching in the moment, I recognized that it proved to be rather ineffective and instead needed to shift my coaching style to address subjects on

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