3 Reversal
mcluhan.substack.com
3 Reversal
‘Understanding Media’ (1964) is at least 100 books published as a single book.
Most people would have spun that out into many more works.
For example:
McLuhan’s ‘point of reversal’
Gladwell’s ‘tipping point’ https://t.co/Vvb2Y0vupw
Value has shifted away from a copy toward the many ways to recall, annotate, personalize, edit, authenticate, display, mark, transfer, and engage a work.
Kevin Kelly • The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
After three thousand years of specialist explosion and of increasing specialism and alienation in the technological extensions of our bodies, our world has become compressional by dramatic reversal.