3 Benefits of Futures Thinking — Futures Platform
Foresight supports designing for tomorrow, not today. Designing with the future and emerging issues in mind can lead to revolutionary product and service offerings today- if you dare! With the rate of change we are collectively experiencing, if you design for today, you run the risk of the products and services being obsolete before they hit the sh... See more
Jenna Guarascio added
How we approach information differently from a media source or publication
For that reason, strategic foresight should be horizontally positioned, working with different units like marketing, finance, operations and product development, to ensure that the company collectively knows where to play, how to win, and crucially, will be prepared to adapt in uncertain business climates. New strategic foresight teams, with busine... See more
Amy Webb • Bringing True Strategic Foresight Back to Business
Jenna Guarascio added
At the Institute for the Future we believe that the value of futures thinking is not in predicting the future (something no one can do), but in imagining possibilities of what the future could be. And if there was ever a time we needed such imagination, it is today.
walkerart.org • The Gift: Creativity and the Artist in the Modern World
Keely Adler added
Affective Foresight begins with the acknowledgement that futures thinking benefits the human emotional state, seeks to understand emotional nuance of the future, and promotes the benefits of foresight as a tool for improved mental health and decision making
Seth T. Harrell • Affective Foresight
Keely Adler added
The possibilities for use cases of a living foresight model become endless with structured analytics. Imagine anticipating emergent genres for film producers, preemptively knowing which rights to secure, or identifying talent and untapped audiences. In the realm of industrial design, a living foresight model serves as a catalyst
for innovation, prov
... See morereadwise.io • Culture_Mapping_Strategic_Primer
alexi gunner added
The greatest benefit of a brand strategy based on a prediction is that it naturally spells out the business strategy . The expert patient, the third space, the future of movement – all of these predictions lay out strong parameters for the business itself.
Jasmine Bina • There Is No Brand Strategy Without a Prediction
Keely Adler added
“They dictate business model, product roadmap, UX, values, org chart and so on, in ways that technologies alone cannot. And when brand strategy begets business strategy, there is a beautiful symmetry that only makes both parts stronger.”
Considering that the main objective of foresight is to decrease the element of future surprise by increasing anticipation, the use of foresight mitigates and therefore reduces the anxiety experienced caused by uncertainty. In other words, the use of foresight leads to better impulse control, learning, and decision making.
Seth T. Harrell • Affective Foresight
Keely Adler added
“We think creatively (not predictively) about the future in order to decide what to do now in order to make possible different futures. There is no reason to be ‘future-oriented’ other than to try to change things, from now on . This means that you must be very careful when trying to ‘future’ to ensure that you are not unwittingly reproducing impl
... See moreTFSX • The Future Thinker’s Dilemma
Keely Adler added