3-2-1: The power of one minute, how to discover something useful, and clinging to old truths

"Two is twice as good as one, but one is infinitely better than zero.

• One minute of making sales calls is infinitely better than zero minutes.

• One minute of meditation is infinitely better than zero minutes.

• One minute of writing is infinitely better than zero minutes.

Sure, it might be ideal to spend an hour doing these things, but one minu

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"Two is twice as good as one, but one is infinitely better than zero.

One minute of making sales calls is infinitely better than zero minutes.

One minute of meditation is infinitely better than zero minutes.

One minute of writing is infinitely better than zero minutes.

Sure, it might be ideal to spend an hour doing these things, but one minute gets ... See more

"Two is twice as good as one, but one is infinitely better than zero.

• One minute of making sales calls is infinitely better than zero minutes.


• One minute of meditation is infinitely better than zero minutes.


• One minute of writing is infinitely better than zero minutes.

Sure, it might be ideal to spend an hour doing these things, but one minute gets ... See more

Ernest Hemingway believed in similar advice for any kind of writing. “The best way is to always stop when you are going good,” he said. Strategies like this work for another reason, too: they reinforce the identity you want to build. If you show up at the gym five days in a row—even if it’s just for two minutes—you are casting votes for your new id

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“What can you do with 5 good minutes?

5 good minutes of:

-pushups is a solid workout

-sprints will leave you winded

-writing can deliver 1 good page

-reading can finish an insightful article

-meditation can reset your mood

You don’t need more time—just a little focused action.”