3-2-1: On the danger of a good idea, how to do your best work, and a question to inspire action

What is most important to you and why? When it's time to create ideas, whom do you go to first? Imagine yourself at eighteen. What would that person tell you today? Where do the good ideas come from within your company or team? What relationships are you in that challenge you? Why are they challenging? What do you do? Who are you? If you could chan

Fear of criticism. Attachment to a commercial result. Competing with past work. Time and resource constraints. The aspiration of wanting to change the world. And any story beyond “I want to make the best thing I can make, whatever it is” are all undermining forces in the quest for greatness.