3-2-1: On the Cost of Success, the Secret of Creative Work, and the Power of Walking

You are Going to Embarrass Yourself.

So relax.

And enjoy it.

I actually don't buy in to the "if your product doesn't embarrass your team, you've launched too late" idea.

I'm much more accustomed to the accidental, un-intentional embarrassment that inevitably arises EVEN when you've waited to work out the kinks - and double check the details.

It matter

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