This is a Focus Session. This is not just having coffee. It’s not “support.” It’s a system for feedback and collaborative improvement. It’s reliable, it’s repeatable. I don’t wait for inspiration or luck. I hate waiting for luck. Luck is always late.

The highest performers learn to devote much more focus—85 percent, at least—to process goals, and they evaluate themselves on how they do on that scale. The product goal—making a certain number or getting a certain title—is the destination. The process goal is how you get there.