3-2-1: On cheat codes, love as a creative force, and how to make something great

The things that endure — personal essays, strange little games, raw photography, handmade software — tend to feel like the opposite of brand work. They feel like someone trying, and risking.

Karl said that for the moment I should forget about the proposal. Instead, I was to write him a letter. He called it a talking letter. He asked me to write down anything that came to mind about what I wanted the book to be, and how I thought I could help sell it. My letter was supposed to be nothing formal, not an act of literature, just one friend

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