potential reader the IMMENSE benefits they will receive from reading your book.

8. WRITE THE STORIES FIRST, THEN MAKE YOUR POINTS

What Benefits Will People Gain by Reading Your Book?

What benefits or pain points can you use in the title or subtitle?

POUND THE PAYOFF

Think about the pain your reader is experiencing and why they are buying your book. People are not buying their way into something as much as they are buying their way out of something.

6 Types of Easy-to-Write Short Books List or tip book Step-by-step guide Q&A interview focused on a specific topic Single-question deep dive Collection book (for example, top strategies, top recipes, or top performers in an industry) Extended blog post – if you have a popular blog post, expand on it and publish it as a short book

PODCAST YOUR BOOK

What keywords can you use in the title or subtitle?