
28 Books to $100K

KNOW YOUR QUICK PITCH “You know how ___________ (problem)? Well, my book [shows/helps/does] ___________ (solves problem), so they _____________ (benefit).” Fill in the blanks with your book.
Michelle Kulp • 28 Books to $100K
NOT only one-time readers.
Michelle Kulp • 28 Books to $100K
ATTACHED AT THE HIP Authors need to be thinking about lifetime followers,
Michelle Kulp • 28 Books to $100K
potential reader the IMMENSE benefits they will receive from reading your book.
Michelle Kulp • 28 Books to $100K
What’s in it for them? If your book is all about you, readers will quickly lose interest. Make sure your title, subtitle, and especially your book description shows the
Michelle Kulp • 28 Books to $100K
POUND THE PAYOFF
Michelle Kulp • 28 Books to $100K
Here’s an overview of the Bestseller Checklist: Start with the End Pound the Payoff The Snowflake Hook Attached at the Hip Cover Judgement Ramp Up Reviews The Preview Presell The Synopsis Cliffhanger Know Your Quick Pitch Launch Like a Pro
Michelle Kulp • 28 Books to $100K
I use a paid software program called Publisher Rocket to significantly reduce the time spent searching for keywords for my books.
Michelle Kulp • 28 Books to $100K
What keywords can you use in the title or subtitle?