279 / The self-promotion treadmill of the ‘personal brand’
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279 / The self-promotion treadmill of the ‘personal brand’
When a person aspires to be a brand, they forfeit everything that is truly glorious about being human.
Debbie Millman • WePresent | the Personal Brand Paradox
This style of one-person business is where you quite literally pursue your goals in public (brand), solve your problems as you are pursuing those goals (content), and create a system to help others do the same (product).
Dan Koe • The Art of Focus: Find Meaning, Reinvent Yourself and Create Your Ideal Future
The labor of self-promotion or platform-building or audience-growing or whatever our tech overlords want us to call it is uncomfortable; it is by no means guaranteed to be effective; and it is inescapable unless you are very, very lucky.
Rebecca Jennings • Everybody Has to Self-Promote Now. Nobody Wants To.
- "conscious self-branding — an exhausting obligation for many under current labor market conditions — is in tension with its underlying structure of ubiquitous surveillance: how strategically one chooses to present oneself now inescapably occurs within this unchosen context of being tracked and documented and predicted. The efforts made to avoid d... See more
Emma Stamm • Who Can It Be Now — Real Life
