279 / The self-promotion treadmill of the ‘personal brand’
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279 / The self-promotion treadmill of the ‘personal brand’
A posted declaration such as “I couldn’t live without my caffeine and my Converse All-Stars,” is seldom as offhand as it appears. Indeed, when it comes to the performance art known as social networking, it can sometimes feel as if there’s nothing but marketing going on—people playing publicist, working for themselves.
Youngme Moon • Different: Escaping the Competitive Herd
cult of individuality and personal branding
Jenny Odell • How to Do Nothing: Resisting the Attention Economy
Clearly the cultural pressure to achieve a unique self is old, strong, and not unique to hipsters, so why did the authenticity drive spin out of control after CE 2000? One possible reason is that the hundreds of studies on authenticity in tourism and subcultures have also been read and in many cases sponsored by business thinkers who directly influ... See more
subpixel space • After Authenticity
When a person aspires to be a brand, they forfeit everything that is truly glorious about being human. Building any brand requires consensus. When we position ourselves as a brand, we are forced to project an image of what we believe most people will approve of and admire and buy into. The moment we cater our creativity to popular opinion is the pr... See more
Debbie Millman • WePresent | the Personal Brand Paradox
Personal branding means giving value, not taking. It’s not about egotism or chest-pounding.