personal brand anxiety is something that’s starting to affect more than just the chronically online

- "conscious self-branding — an exhausting obligation for many under current labor market conditions — is in tension with its underlying structure of ubiquitous surveillance: how strategically one chooses to present oneself now inescapably occurs within this unchosen context of being tracked and documented and predicted. The efforts made to avoid... See more

Brandifying my online life was a mistake