279 / The self-promotion treadmill of the ‘personal brand’
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279 / The self-promotion treadmill of the ‘personal brand’
You are not a commercial for yourself
blackbirdspyplane.com
That labor amounts to constant self-promotion in the form of cheap trend-following, ever-changing posting strategies, and the nagging feeling that what you are really doing with your time is marketing, not art. Under the tyranny of algorithmic media distribution, artists, authors — anyone whose work concerns itself with what it means to be human — ... See more
Rebecca Jennings • Everybody Has to Self-Promote Now. Nobody Wants To.
When a person aspires to be a brand, they forfeit everything that is truly glorious about being human. Building any brand requires consensus. When we position ourselves as a brand, we are forced to project an image of what we believe most people will approve of and admire and buy into. The moment we cater our creativity to popular opinion is the pr
... See morewetransfer.com • WePresent | the Personal Brand Paradox
This style of one-person business is where you quite literally pursue your goals in public (brand), solve your problems as you are pursuing those goals (content), and create a system to help others do the same (product).