You don’t need every detail up front, but you do need a clear picture of what scale looks like and which questions must be answered at each step to reach it.

I guess the question really comes down to: is the pilot designed in such a way that you can scale it? Or rather, that it’s designed in such a way that the scaling is taken into account... To meaningfully scale circular business models, you need to redesign internal operations and customer experience for scale from the outset, and this will require... See more

Societally, and in business, we’ve become more comfortable with the notion of ‘failure’ in recent decades. Yet this hasn’t always been applied to circular economy innovation. Advocates may want to avoid highlighting the times when implementation didn’t play out as predicted, but in reality, all practitioners face a messy, incremental journey... See more