#25 Against the Odds: An Autobiography by James Dyson
The Co-Creator of the iPod and iPhone on Radical Innovation (with Tony Fadell)
hbr.orgwanted to make new things—things that might seem strange—and not things you make because you know they will sell. The ultimate challenge, I suppose, was to design, make, and sell inventive and wholly new products. To do this, you need to be more than a designer or engineer. You need control over the whole process just as my exemplars Soichiro Honda
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