[23] The Rise of Recession Core & Its Impact on Consumer Culture 🧵
Felicitas Olschewskisubstack.com![Thumbnail of [23] The Rise of Recession Core & Its Impact on Consumer Culture 🧵](https://substackcdn.com/image/fetch/w_1200,h_600,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto/https%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F08f89b59-ff57-4be2-9d89-3d82feeb9b5d_1186x1701.jpeg)
[23] The Rise of Recession Core & Its Impact on Consumer Culture 🧵
“Authentic” means being completely real (95-percent authentic isn’t enough.) Consumers, especially Gen Zers, identify weaknesses immediately and will walk away from inauthentic brands. In a time of so much digital noise, brand storytelling is much more important than ever before.
Daniel Langer • The Luxury Trap: Why it’s a Mistake to Define Luxury By Price
Brands Want Culture. Do Consumers? — HURS
hurs-official.com
Brands targeting high-net-worth individuals need to reposition around work-of-the-human-hands artistry and excellence versus the wannabe-rich, in-your-face communication codes.