[23] The Rise of Recession Core & Its Impact on Consumer Culture 🧵

For those without maker skills, consumer connoisseurship of “craft” commodity categories like previous hipster mainstays coffee and denim became a popular choice of hobby and profession. This in turn contributed to the hundreds of restaurants and brands that all claimed to be part of the movement towards “local,” small production scales, heritage, ... See more

There are also some more fundamental reasons this is happening now—lest we give sole credit to Gen Z for pushing brands in a particular direction.