#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash

Since this essay is targeting at startups, I’m going to mostly focus on the first few stages of the framework and the skills that it implies for your new hire. If you look at each stage, they roughly imply a different set of problems you are trying to face – first, finding product/market fit and building the initial “atomic network” — a stable set ... See more

Template: take a really brocken D2C product and create a brand with a great design and website. Go to the FSA store to find products or to your local retailer and find products with a sea of sameness (all products look the same). Use growth marketing techniques on them: show the benefits, not the features (contents like Vitamin C), and use pronounc... See more