Influence: The Psychology of Persuasion
The text explores principles of persuasion and compliance, highlighting psychological mechanisms like reciprocation, which influence human behavior in various social contexts, including marketing, politics, and personal interactions.
ia800203.us.archive.orgPrinciple One: Reciprocation. When you give something to someone they feel obliged to give something back in return. If you want to receive, give first. The best salespeople use this all the time. They give value first.
Robert B. Cialdini • 56 highlights
amazon.com
Are there concepts that are aligned especially well with the broad goal of obtaining agreement? I believe so. In my book Influence, I argued that there are six such concepts that empower the major principles of human social influence. They are reciprocation, liking, social proof, authority, scarcity, and consistency. These principles are highly eff
... See moreInfluence: Science and Practice by Robert Cialdini. Cialdini has done more to advance the scholarship of persuasion than anyone in the world. This book is his classic. You need to read it. Seriously. Go get it now. His public workshops, which I’ve attended, are also excellent. More information at: http://www.influenceatwork.com. Made to Stick: Why
... See more