2025 predictions

1. Be a journalist and report on what’s going on in the year 2033, somewhere you spend a lot of time in the present day: a park, a school, a workplace, a place of worship, public transportation, a store, a gym, a restaurant or coffee shop, a site you volunteer at. How does the scenario show up in this place? What do you see, hear, feel, encounter, or

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it’s a directionally correct generalization, and it’s showing itself in where and how people interact online. Many young people prefer the facelessness of Discord, Reddit, a crypto pfp. With the rise of privacy online—both anonymity and pseudonymity—we’ll see more people express themselves through new personas that obscure their “real” identity.

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Even IRL socializing becomes a numbers game, where networking and schmoozing become the standard and everything needs to be a Brand Actvation or pop-up or pseudo- Community event with 3 fliers. True, quality intimacy seems to be going the way of cursive handwriting.

Hindsight is 2020

I don’t mean “hindsight is 20/20.” I’m talking about the year 2020.

See, early in 2023, I wrote an article about starting and growing a business in 2023, and in that article I referenced this very same seismic shift in startup dynamics — a shift that, no surprise, began all the way back with the pandemic in 2020.

That’s the tricky t... See more