2025 Digital Media Trends: Social Platforms Are Becoming a Dominant Force in Media and Entertainment

In a single “internet minute” on those three platforms: YouTube users stream 694K hours of video; Instagram users share 65K photos; and TikTok users watch 167M videos.

Only decades ago, the average person had one source of information, if any — the local newspaper. It’d take an hour, tops, out of their day. 1 hour out of 16 waking hours, or 6%. The rest of the day was spent making, creating value, conversing with others — 94%. Desires were simple — work for food and housing and a way to get around, find love, rai... See more

* Consumers want TV to be more convenient for them. People want programs to start at a time that is convenient for their schedules, not at a time dictated to them. Consumption of original TV episodes will eventually mirror theatrical movie attendance: big opening Friday nights, but more consumption will be in the days and weeks afterward. Consumers... See more

As everyone spends more and more of their time online, the ability to design the digital screens and images people interact with has become top-of-mind for everyone. That change in behavior has led to a $41 billion market for a “wider audience – like social media influencers, small business owners and marketing executives – [who] are looking for to... See more