There’s a lot of emotional overheard that comes with building a company whose essence is hard to put into words.

Sublime is for people hungry for a place on the Internet that feels less mall, more library, less conference, more neighborhood cafe chance encounter.

Sublime is for people who have tried every tool to collect and remember anything interesting they come across but nothing has stuck.

emotional overheard

Sublime is for ‘very online’ people that have a general fatigue with our current PKM and social platforms and are looking for better ways to be on the Internet, in a medium is the message sort of way .

At the end of the day, having an exciting vision (even one where illegibility is an asset) does not exempt us from building a product that people actually want.

The closest thing we’ve got to a tagline is this: ‘a simpler, more communal way to build your second brain.’

It’s been four months since we first introduced Sublime to the world.

Earn people’s trust, again and again

In a world of factory farmed unicorns that boom, bust, and let their customers down in the process, we have to show that we are committed to sustainability and longevity.