Caregiving became a political talking point during the 2020 election and the Biden administration put forth a 2024 budget proposing $750 billion in federal support for caregiving. Alongside this federal focus, there is significant market opportunity for technology that makes this care more accessible and affordable.

Over the past decade we have seen a wave of consumer fintech innovation unbundle the traditional bank and financial services platforms as younger customers have poured in to those emerging leaders. But no recent consumer-focused fintech player has built a new, large financial services platform specifically focused on America’s aging population.... See more

The second aspect that struck me on this landscape is the categories. The vast majority of the products listed are in the healthcare and senior care categories (again linked to the targeted older population who starts to need care). But there are no, or few, services in the entertainment, fitness, social network, travel, video games or work... See more