
197 ☼ How I Know When My Work Actually Matters

Heavy work doesn’t have to be large or loud. It just has to last.
That’s the feeling I chase. That’s what reminds me I’m a photographer, not a “content creator”.
Even a wonky cutting board you made can feel better than a reel with 250,000 views. It may not win awards. But it holds coffee. It holds meaning. It holds a part of you.
Sometimes we feel l... See more
That’s the feeling I chase. That’s what reminds me I’m a photographer, not a “content creator”.
Even a wonky cutting board you made can feel better than a reel with 250,000 views. It may not win awards. But it holds coffee. It holds meaning. It holds a part of you.
Sometimes we feel l... See more
Wesley Verhoeve • 197 ☼ How I Know When My Work Actually Matters
Friction Is the Point
It’s easy to think that friction is bad. That if we’re struggling to make something, it must not be working.
But friction is where the meaning lives .
Friction slows you down. It forces choices. It makes you confront what you really want to say with your work. It asks for time and energy, and because of that, it offers somethin... See more
It’s easy to think that friction is bad. That if we’re struggling to make something, it must not be working.
But friction is where the meaning lives .
Friction slows you down. It forces choices. It makes you confront what you really want to say with your work. It asks for time and energy, and because of that, it offers somethin... See more
Wesley Verhoeve • 197 ☼ How I Know When My Work Actually Matters
You can post every day for a year and still not feel like you’ve made something that matters.
A hundred light things won’t turn into one heavy thing.
It doesn’t accumulate. It just scrolls.
There’s no sense of having made something you’ll remember in five years. Or even in five days.
What sticks is what you can hold. A book. A print. A zine. Even a h... See more
A hundred light things won’t turn into one heavy thing.
It doesn’t accumulate. It just scrolls.
There’s no sense of having made something you’ll remember in five years. Or even in five days.
What sticks is what you can hold. A book. A print. A zine. Even a h... See more
Wesley Verhoeve • 197 ☼ How I Know When My Work Actually Matters
Movement Isn’t Meaning
We are all being pulled into a machine designed to feel urgent and important but rarely leads to anything lasting. Tech companies have hired some of the most brilliant minds on earth to keep us addicted to frictionless movement: scroll, post, like, repeat.
It’s like running in a hamster wheel. You’re moving, sure—but are you g... See more
We are all being pulled into a machine designed to feel urgent and important but rarely leads to anything lasting. Tech companies have hired some of the most brilliant minds on earth to keep us addicted to frictionless movement: scroll, post, like, repeat.
It’s like running in a hamster wheel. You’re moving, sure—but are you g... See more