#170
mail.google.com
#170
Strategy Scrapbook - Page 6-7 - Created with Publitas.com
view.publitas.comIn all cases, strategy is the process of confronting and solving critical challenges. I emphasize this because there is a widespread misconception that a business strategy is some sort of long-range sketch of a desired destination. I encourage you to think of strategy as a journey through, over, and around a sequence of challenges.
Richard P. Rumelt • The Crux: How Leaders Become Strategists
Strategy is an imaginative act, and narrative is how it thinks, expresses itself, and brings others along. Which is where words come in. Whether expressed as conversation, brief, or presentation, strategy is meaningless and powerless without words. If you can’t put your strategy into words others cannot follow.
Martin Weigel • Martin Weigel
Your strategy is the long-lasting way you’re investing in reaching that goal. Your strategy sits above the tactics. A strategy might be to earn trust and attention. A strategy might be to be seen as the best and maybe only alternative. A strategy might be to have alliances and partnerships that enable you and your message to reach exactly the right
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
