Authenticity brings us to avatars. This might seem a strange connection: aren’t avatars, by nature, inauthentic? After all, avatars entail being someone other than yourself. But for many people, avatars are a vessel for more authentic self-expression.

In real life, you can walk around living life and be visible to other people. But you can’t just walk around and be visible on the internet—for anyone to see you, you have to act. You have to communicate in order to maintain an internet presence. And, because the internet’s central platforms are built around personal profiles, it can seem—first at

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This instability extends to identity itself. Where offline identity is grounded in lived experience, online identity forms through affinity and alignment. We become collections of interests, allegiances, and aesthetics. The internet’s second self becomes a curatorial project, constantly revised according to shifting community standards and platform... See more