People don’t have short attention spans, they have short consideration spans. This is a line first heard from Cameron Gidari, VP of Social Media & Innovation at Major League Baseball

“people are going to inevitably start craving what they’ve lost” is a great way to predict what will be big on social media in 2026. What will we lose when AI-generated images take over feeds?

And, especially if you’re a big brand, no amount of posting like us will gain you that trust. Hence why most trends end the moment a brand joins in and the response is generally, “Why’d you have to ruin our fun?” If you as a brand want us to engage with your content in our space, you better be bringing something to the table.

My goal is to find, fulfill, and subvert where storytelling needs meet the expectations of the audience. Where does ‘clever marketing’ intersect with what excites me as a fan?

streamers are the new appointment viewing. They’ve built communities that show up for them daily, not because of algorithms but because of genuine connection.

Stop expecting out-of-the-box results while staying inside the box.