1,500 stories about India’s complex relationships with Swiggy Instamart, Blinkit, Zepto, and Bigbasket

This market they were entering admittedly seems crowded at first glance. It consists of four major categories: Brick & Mortar, Supermarket Delivery, Marketplaces, and Instant Commerce.

Streamline the UX for in-app ordering – the fewer steps, the more likely you will drive sales. Also, brands that focus on hyper-local last-mile deliveries (think festivals, outdoor venues and sporting arenas) are likely to gain market share.

You might now reason that even a 12-minute walk to the store to buy a can of beans is too great an expenditure of time, and that the fee paid for one-hour delivery is a fair price to snatch those minutes back into your life. Of course, the principle of opportunity cost assumes that we will earn the value of that fee back in some way in those 12 min... See more

The shift away from traditional subscriptions will quicken pace, driven by the proliferation of on-demand solutions across all areas of modern life. Categories like content consumption (Netflix, Spotify), Travel (Uber, Lime), and food delivery (Deliveroo, DoorDash) are creating an atmosphere on everything on our terms, at all times. These category-... See more