1,500 stories about India’s complex relationships with Swiggy Instamart, Blinkit, Zepto, and Bigbasket

First, I’ll tell you what it’s not: it’s certainly not a contest to see who can ship more features. In fact, sometimes the products seem roughly the same—just think about food-delivery or messaging apps—and if not, they often become undifferentiated since the features are relatively easy to copy. Instead, it’s often the dynamics of the underlying n

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A new kid has emerged on the block to create an ultra-fast standard for on-demand delivery: Quick Commerce.

But as delivery schedules have dwindled into hours, even the gigantic warehouse full of stuff in a central place such as the triangle is proving insufficient. Now, companies also need smaller distribution centres around the country, to respond rapidly to orders and to abbreviate the last mile as much as possible. These smaller sheds cannot stock as... See more

This market they were entering admittedly seems crowded at first glance. It consists of four major categories: Brick & Mortar, Supermarket Delivery, Marketplaces, and Instant Commerce.