1,500 stories about India’s complex relationships with Swiggy Instamart, Blinkit, Zepto, and Bigbasket

As JOKR scaled, it started expanding its share of wallet beyond grocery into adjacent categories like personal care, pharmacy, household goods, pets, apparel, and electronics. Soon a customer will be able to buy any product imaginable on JOKR and have it delivered within 15 minutes.

Ultrafast services promise something like the magic moment that put Uber on the map. With Gorillas or Getir or Flink, you don’t have to think about what you may eat in the days ahead, what you need to buy, or find a time that you’ll be home to receive your order. There are no substitution requests. Instead, you get home from work, think about what ... See more

Kagan Sumer — founder of Gorillas, one of the best known startups in the Quick Commerce space — consistently says, “We have the technology to go to space and we’re still going to the supermarket?” It’s a thought provoking idea, especially when compounded by our poor ability to manage our personal kitchen pantry inventory, which results in 54 billio... See more

Quick Commerce is the rapidly emerging space in food and convenience item delivery that will deliver essential products at ultra-fast speeds (for the purpose of this article: sub-20 minutes).