
#150 Just enough design (and no more)

“Limit everything to the essential but do not remove the poetry.”
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams
— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams
Dieter Rams
Apps age. Trends change. New tech changes the game. How do you stay consistent without going stale? It takes more than a good idea and skills. It takes character. Restraint. Nerves.
iA • Apple Design Award Finalist After 15 Years
A good product is:
- Innovative; it must have creativity
- Useful
- Beautiful
- Easy to use
- Unobtrusive, modest
- Honest
- Timeless ; it won’t become outdated
- Doesn’t skip over any small details
- Environmentally friendly and doesn’t waste resources
- Not overly designed, “less is more”
Patricia Mou • vol.33: 15 Mindful Product Principles from Allen Zhang, Father of WeChat
Simplicity is difficult because most of us are overcompensating for uncertainty. It takes a deep understanding of beauty and emotional awareness to look at something, long before most people would say it is complete, and say “This is enough.”