“Limit everything to the essential but do not remove the poetry.”

— Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams

Apps age. Trends change. New tech changes the game. How do you stay consistent without going stale? It takes more than a good idea and skills. It takes character. Restraint. Nerves.

A good product is:

1. Innovative; it must have creativity


2. Useful


3. Beautiful


4. Easy to use


5. Unobtrusive, modest


6. Honest


7. Timeless ; it won’t become outdated


8. Doesn’t skip over any small details


9. Environmentally friendly and doesn’t waste resources


10. Not overly designed, “less is more”