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15 Observations on the New Phase in Cultural Conflict
the battle between ‘up’ and ‘down’ could be as important in spurring social and cultural change as the conflict between ‘left’ and ‘right’. This is not an economic distinction in Ortega’s mind. The new conflict, he insists, is not between “hierarchically superior and inferior classes…. upper classes or lower classes.” A millionaire could be a membe
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Put simply, the masses hate experts. If forced to choose between the advice of the learned and the vague impressions of other people just like themselves , the masses invariably turn to the latter.
Ted Gioia • 15 Observations on the New Phase in Cultural Conflict
(3) When commentators give any attention to down-versus-up, they usually reduce the conflict to income disparities, but that is misleading. Down-versus-up is more attitudinal than economic. Sometimes the tension manifests itself along traditional class and wealth lines, with disputes focused primarily on money, but that’s only a small part of the c
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Reality TV, for example, is a manifestation of legacy institutions trying to capture the vitality of the Down lifestyles in faux narratives that emulate non-elites in everyday situations. Music genres each have their own up-versus-down positioning—just consider your mental images of the audience for rap, classical, country, jazz, etc. (But genres c
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