#124 Design Symbols
Most companies have logos, but few have been able to convert those logos into meaningful symbols. Because most companies are bad at communicating what they believe, so it follows that most logos are devoid of any meaning. At best they serve as icons to identify a company and its products. A symbol cannot have any deep meaning until we know WHY it e
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
A successful brand identity is made up of a series of interlinked elements that all aim to communicate the values of the brand. Alongside the brand icon or logo, the most memorable is perhaps the strapline – also known as a tagline or slogan. (The word ‘slogan’ comes from the Gaelic sluagh-ghairm, the war cry of Scottish clans.) Made up of a few wo
... See moreCatharine Slade-Brooking • Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
Circles : Circles represent unity, wholeness and continuity.
Squares: Squares symbolize stability, order and structure.
Triangles: Triangles denote power, direction and energy.
Rectangles: Rectangles represent dependability, efficiency and practicality.
Curved lines: Curved lines suggest fluidity, flexibility and creativity.
Spirals: Spirals repres... See more
Squares: Squares symbolize stability, order and structure.
Triangles: Triangles denote power, direction and energy.
Rectangles: Rectangles represent dependability, efficiency and practicality.
Curved lines: Curved lines suggest fluidity, flexibility and creativity.
Spirals: Spirals repres... See more
Kylie Goldstein • The Psychology of Logo Design: The Impact of Colors, Shapes and Fonts
A symbol could be anything—an image, object, word, or place—that comes to represent something else. Most symbols take on meaning by being part of a significant moment that gives rise to a speech, story, or ceremony, and often all three.
Patti Sanchez • Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols
