12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

2. What do they already buy? Can you list at least three to five products that your group already buys? If you can’t list at least three products, you’re in the wrong market. At this point in the process, it’s really tempting to make up a product idea from scratch, but I recommend that you start by identifying what your person already buys.

Which product out of that suite of products do you want to focus on, to either make a great version of it or a version that solves one of their problems?

1. To whom are you going to sell? You

the difference between brands and products. Products appeal to one person at one time. But a brand appeals to a group of people first, and then gets adopted by everyone else. Products make a little bit of money for a short amount of time. Brands get acquired for millions of dollars.

Moving forward, the key to fast growth is going very, very “micro.” The more specific an audience you can target, the faster you will grow. The more “niche” your products, the faster you will be able to release products and get to the first million.

“Serious Tim Face.” This was that face. He looked at me dead in the eye and said, “Ryan, here’s what I’ve discovered. There are plenty of things not worth pursuing. But that doesn’t mean that it isn’t worth doing. You see, even if the thing isn’t worth it, the pursuit is.” That sums up entrepreneurship for me. It’s not about the money. It is who yo

if you carve out a specific group of people and tailor your brand specifically to them, you will attract raving fans and the attention of a future acquirer. In this book you’re going to learn how to tap into those markets in a way these big companies can’t. You’re going to make yourself into the most attractive person in the room, and they’re going

If you identify your person and give them exactly what he or she wants, you can build a million-dollar business even if you sell the same type of product that your competitors do. But you won’t be competing with them; you will target a different person.

People will always pay a premium to solve their specific problem. That’s why we choose brands—because they are for us. This is why you absolutely must hammer down the “who” behind your product. If you can speak directly to your target market, you can charge twice the price while creating loyal fans.

An entrepreneur solves problems that someone else created. An entrepreneur takes responsibility in order to create change. I consider every challenge, every painful moment, and everything that I have had to overcome to be a necessary part of the journey. It’s an empowering thing when you realize that no one is coming to save you. No one is going to