11 Rules for Creating Value in the Social Era

Instead of being told what to do, you already know. When people know the purpose of an organization, they don’t need to ask questions of swamped managers before taking the next step; they can just do it.

that unites people isn’t a company or a product; the social object that most unites people is a shared value or purpose.

Purpose is a better motivator than money. Money, while necessary, motivates neither the best people nor the best in people.

Where once usage came last, at the end of the marketing process, it is now more frequently starting the cycle.

The difference between the two organizations is this: one is selling sports-related stuff, and if it disappeared tomorrow, few beyond those who lost their paycheck would shed a tear. The other wants to get you to love sports; it has a set of strategic partnerships and ecosystems built around this vision, including programs to introduce city-bound t

inwhat ways can we structure things entirely differently to create more value in the context of our times, to be fast to market, to be fluid in mind-set, to be flexible in how we organize, deliver, and create value?

The foundational element starts with celebrating each human and, more specifically, something I’ve termed onlyness.

When community invests in an idea, it also co-owns its success. Instead of trying to achieve scale by all by yourself, we have a new way to have scale: scale can be in, with, and through community.

The artifice of who is in or out of the organization will be less important than what work needs to get done by what talent and with what motivation.

In a world where we increasingly outsource or mechanize repetitive work, in which we’ve unlocked the free flow of information and built teams of highly educated millennium-generation talent that demands a seat at the table, we need to shift our approach from telling the strategy to co-creating it, so