11 Rules for Creating Value in the Social Era
The bottom line is that work is freed from jobs.
Nilofer Merchant • 11 Rules for Creating Value in the Social Era
When a clear purpose is coupled with shared power, people can self-organize to reach a goal.
Nilofer Merchant • 11 Rules for Creating Value in the Social Era
Onlyness is fundamentally about honoring each person: first as we view ourselves and second as we are valued.
Nilofer Merchant • 11 Rules for Creating Value in the Social Era
When community invests in an idea, it also co-owns its success. Instead of trying to achieve scale by all by yourself, we have a new way to have scale: scale can be in, with, and through community.
Nilofer Merchant • 11 Rules for Creating Value in the Social Era
In practical terms, here’s what all of this means: a person or team anywhere in the world can create scale without being big.
Nilofer Merchant • 11 Rules for Creating Value in the Social Era
we need a more sophisticated approach to understand business models where making a profit doesn’t mean losing purpose, community, and connection.
Nilofer Merchant • 11 Rules for Creating Value in the Social Era
There are the things that we do. There are the things that we care about. And then there is the story we tell about it. When those things are in full alignment for individuals, we say they have integrity.
Nilofer Merchant • 11 Rules for Creating Value in the Social Era
The foundational element starts with celebrating each human and, more specifically, something I’ve termed onlyness.
Nilofer Merchant • 11 Rules for Creating Value in the Social Era
While the industrial era was about making a lot of stuff and convincing enough buyers to consume it, the Social Era is about the power of communities, of collaboration and co-creation.