11 Rules for Creating Value in the Social Era

When a community invests in an idea, it also co-owns its success. In other words, it’s not just socially funded; it’s socially meaningful.

The value chain has changed. The customer is no longer just the buyer but also a co-creator. Co-creation, crowdfunding, and customization can lend a deeper value to the pricing.

When people know the purpose of an organization, they don’t need to check in or get permission to take the next step; they just create value.

attracting and seducing consumers with a relevant, helpful, and unique point of view works better than shoving more messages into the already loud marketplace.

Instead of perfection and getting it right the first time, innovation can be continuous, and core rather than episodic.

These are not easily controlled by one party over the other but are a process of coming together. And the relationship gains strength from trying new things and the resulting failures, for it is in the process of making mistakes—and the ensuing forgiveness—that resilience develops.

In the Social Era, the term to use is flexibility. Our goal is to learn our way into the future.

The Social Era honors the value creation starting with the single unit of a connected human.

When customers are central to all we do, they are not easily controlled and they are not predictable. But remember, it is making mistakes—and the ensuing forgiveness—that gives relationships their resilience. This connection might take longer to forge than a transactional exchange, but its outcomes will last longer. Any vulnerability we feel along

In psychological language, the key to adaptability and personal growth is resilience. In biology, the equivalent term is plasticity. In financial language, we use the word liquidity to measure how flexible we are, how able to withstand what happens to us. In organizational design, the term is flexibility. And that is what these levers I’ve just cov