11 Pitch Calls Paying $50→$1,000
Paragraph 1: Your name, your occupation, where you are, the story you have in mind... See more
Paragraph 2: Why it matters, who you can talk to to write it, your sources, if you’re already done some work on it
Paragraph 3: If you’re working with video/photo/multimedia, etc say so
Paragraph 4: Your writing history, your expertise, where your work has been publ
How NOT to pitch editors
call someone. Write a personal note. If you read a story about a similar company or product, contact the journalist who wrote it. Pitch her with some passion, some interest, some life. Do something meaningful. Be remarkable. Stand out. Be unforgettable. That’s how you’ll get the best coverage.
Jason Fried • ReWork: Change the Way You Work Forever
What’s the best way to format a pitch?
Optimize the subject line. For example:
Personal Essay Pitch / ‘I Didn’t Want a C-Section, But My Doctor Gave Me One Anyway’
Investigative Reporting Pitch / She Says She Was Raped at Work. Her Boss Says It’s Blackmail. Who’s Telling the Truth?
Tell us who you are and why you’re the right person for this piece.
... See more
Optimize the subject line. For example:
Personal Essay Pitch / ‘I Didn’t Want a C-Section, But My Doctor Gave Me One Anyway’
Investigative Reporting Pitch / She Says She Was Raped at Work. Her Boss Says It’s Blackmail. Who’s Telling the Truth?
Tell us who you are and why you’re the right person for this piece.
... See more
How to Pitch the Cut
