Digital goods and in-app currencies: With this model, emerging social platforms can monetize without relying on creators or exclusive content. While digital goods and in-app currencies are still comparatively rare in the US, they’re becoming increasingly popular in games.

The Universal Playbook

Here's what gachafication looks like across industries:

Core Mechanics:

• Earn through engagement (points/tokens from platform usage)


• Spend on uncertainty (currency for randomized rewards)


• Variable value delivery (common/rare/ultra-rare tiers)

Psychological Triggers:

• FOMO amplification through limited-time rewards


• Collection psychol

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