11 in-game currencies you need to know about

Digital goods and in-app currencies: With this model, emerging social platforms can monetize without relying on creators or exclusive content. While digital goods and in-app currencies are still comparatively rare in the US, they’re becoming increasingly popular in games.

The vast majority of your users will be free. You can kinda monetize them with ads, but you are really only going to see a buck or two of revenue per month per user. The real money is found in the in-game digital purchases. These are the skins on Fortnite characters, an extra life in Candy crush, etc.

A social currency is a tokenized asset that represents value within a specific community, often used to incentivize engagement, reward participation, and strengthen brand or community loyalty. It operates similarly to traditional currency but derives its worth from social interactions, reputation, and influence.

For the foreseeable future, the most successful community currencies will come from games. What makes a virtual currency sustainable? The willingness of payers to convert and retain. Who has figured this out better than anyone? The free-to-play gaming industry, with annual microtransaction revenue of nearly $100b. What drives the willingness of gam... See more