10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

No more than three personal objectives each day (important and designed for flow).

This next concept is one Dan calls Always Be the Buyer.24 There is a fundamental and crucial distinction between what Dan calls a “Buyer” or a “Seller.” Being the Buyer means you have clear standards for yourself, and you know what you want. The opposite is being a Seller, where you’re desperate to be in a particular situation because you think you

The scariest and most courageous thing you’ll ever do is to be yourself.

10x becomes your perceptual filter for everything you do. Everything becomes either 10x or 2x. Anything that’s not 10x doesn’t meet the filter and gets released from your attention. According to constraint theory, the greatest human bottleneck is attention. Our attention is our most finite resource, even more finite and valuable than our time. Inde

As you commit to a specific standard far above your current capability and confidence, it pushes you outside your knowledge and comfort zone: hence, courage.

A core aspect of psychological flexibility is viewing yourself as a context, rather than viewing yourself as content.10,11,12 This enables you to not overly identify with your thoughts and emotions, since you’re not your thoughts and emotions. Instead, you’re the context of your thoughts and emotions, and as you change the context, the content chan

The more different and better you are for a highly specific type of person, the more asymmetric the upside in everything you do.

According to Prospect Theory, humans have an enormous aversion to loss.6 We fear and avoid loss far more than we seek gain. Loss aversion primarily manifests itself in three specific forms—1) continuing to invest in something unprofitable simply because you’ve already invested in it (i.e., sunk cost bias),7,8 2) overvaluing something you own, belie

In order to clarify what matters from what doesn’t, you need to specify your goal.