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101 Design Rules
1. Design isn't about you.
Good design isn't pure self-expression. It's problem-solving. The work isn't yours; it's for an audience, a client, and a cause. Put ego second, impact first.
2. Ideas beat beauty.
Shiny doesn't mean smart. A simple idea, executed well, will always outlast decoration or new tech. Start with the thinking.
3. Look beyond... See more
Good design isn't pure self-expression. It's problem-solving. The work isn't yours; it's for an audience, a client, and a cause. Put ego second, impact first.
2. Ideas beat beauty.
Shiny doesn't mean smart. A simple idea, executed well, will always outlast decoration or new tech. Start with the thinking.
3. Look beyond... See more
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101 design rules
Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the
four design principles imagination, insight, transparency, and fluidity & rigour