101 Design Rules

A good designer will help a company get to where they want to go. A great designer will push a company to where they should go.

The era of problem-solving is gone. It’s too reactive in a world where the future arrives too fast. Designers must now be problem seekers, finding and anticipating problems before they arrive on our desks, because at that point, it’s already too late.

In the end, it’ll not be what you took. It’ll be what you gave away.

We must now all build bridges, not walls. The rest is detail.

Seek simplicity only on the far side of complexity.

If you lose the desire to be silly, the power to laugh, and the ability to poke fun at yourself, you will lose the power to think. All work and no play makes Jack a dull boy for one reason: It kills off his imagination.

Design is hope made visible.

You can live your life as the result of history and what came before, or you can live your life as the cause of what’s to come. You choose.

When talent doesn’t hustle, hustle beats talent. But when talent hustles, watch out.

When you work only for money, without any love for what you do in and of itself, your work will lac... See more

Skip the whole “Minimal Viable Product” thing. It leads to incrementalism. Try “Maximum Fucking Love.” It leads to something that someone else might actually care about.