Saved by sari and
101 Design Rules
I’ve taught students for 20 years. In that time I’ve seen self-confidence, persistence, and desire play a much larger role in growth and achievement than talent. Passive? Whining? Waiting for orders? You won’t get off the ground. Energized? Enthused? Curious? The sky’s your limit.
Brian Collins • 101 Design Rules
Put this over your desk: “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” Buckminster Fuller knew stuff.
Brian Collins • 101 Design Rules
Perhaps. Maybe. Possibly. Someday. These are among the most damaging words a creative person can use. Lose them.
wearecollins.com • 101 Design Rules
Stuck on a problem you can’t solve? Go bigger. Expand it. Make it giant. Do not try to contain it, or simplify it, or reduce it. Make it so large that you can begin to see a new pattern. Solve the larger problem and the smaller one will get solved along the way.
Brian Collins • 101 Design Rules
Never hire people for “cultural fit.” What a pernicious term. Instead, hire insanely talented people for their “cultural contribution.” For how unique they are. For why they are different from you. For what they will add that you do not have.
Brian Collins • 101 Design Rules
Always begin in mythology. It’s good fuel. Fables and fantasy don’t age or grow stale for one reason: They are a step into a dimension beyond the reach of time itself. Build with them.
Brian Collins • 101 Design Rules
Classics are classics for a reason.
We perceive through images. We think in metaphors. We learn by stories. We create with fantasy.
wearecollins.com • 101 Design Rules
People who use the word “lifestyle” don’t have one.
Brian Collins • 101 Design Rules
We must now all build bridges, not walls. The rest is detail.