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101 Design Rules
A good designer will help a company get to where they want to go. A great designer will push a company to where they should go.
wearecollins.com • 101 Design Rules
It is never about winning. It is never about losing. It is only about contributing. It is only about learning.
Brian Collins • 101 Design Rules
Seek ambition. Hire character. Train talent.
Brian Collins • 101 Design Rules
Put this over your desk: “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” Buckminster Fuller knew stuff.
wearecollins.com • 101 Design Rules
A designer’s first job is to articulate the tangible value we bring to every situation.
wearecollins.com • 101 Design Rules
Design is not what we make. Design is what we make possible.
wearecollins.com • 101 Design Rules
Principles that shape design
You can live your life as the result of history and what came before, or you can live your life as the cause of what’s to come. You choose.
Brian Collins • 101 Design Rules
Experience. Don’t observe.
Inhale. Don’t read.
Transfigure. Don’t shift.
Advocate. Don’t ponder.
Prove. Don’t promise.
Encourage. Don’t cut.
Imagine. Don’t worry.
Do. Don’t analyze.
Hear. Don’t listen.
Show. Don’t tell.
Give. Don’t take.
wearecollins.com • 101 Design Rules
Be very. For a very long time, it took a very long time for anything to change. If you found an answer that worked, you could count on it being the answer for ages. But those days are over. Being an answer is not the answer. Or even an option. Unless, of course, you’re very curious. Or very focused. Very gay. Very straight. Very caring. Very prickl... See more