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100 Things Every Designer Needs to Know About People
100 Things Every Designer Needs To Know About People
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Assume that you have at most 7 to 10 minutes of a person’s attention.
Weinschenk Susan • 100 Things Every Designer Needs to Know About People (Voices That Matter)
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Steve Krug • 8 highlights
amazon.com
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
amazon.com
Not everyone has the same mental model.