100 Things Every Designer Needs to Know About People (Voices That Matter)
“How to Get People to Do Stuff”
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
Here are 10 ethical psychological frameworks everyone building apps and products should know: (base from NEOLEMON)
1. Jobs-To-Be-Done
Every tool or service is “hired” by a user for a job they want done—fundamental tasks they want to achieve.
For instance, instead of targeting a demographic (like millennials) for a meal subscription service, a
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