#100: New idea trending

per Max Read, “The main purpose of social media is to call attention to yourself.” As he points out in this essay I still love, the fact that anyone can join social media and publish an opinion lends the industry a democratic air while it profits off of our every spare thought. We’re lulled into a stupor and call it participation. “Each new byte of... See more

The ideas as expressed seem urgent. We weigh in, hearts pounding. And then nothing really happens beyond the superficial or representative. We move on—not from resolution, but from fatigue.

Online discourse has an impressive ability to die on the vine, reaching its apex of visibility—and value—before it’s put to any discernible use.

Like clothes or memes or slang, we try ideas on for a while—put them in shareable graphics, temporarily link them in bio, express them via viral tweet or op-ed, maybe print them on a T-shirt—before putting them aside for something more relevant.

Social media was designed to sell ads and then evolved to do it better. Everything else it promises is functionally neutered in that process. The internet may be a good place to start a conversation, but it’s not built to finish one.

Obviously ideas have always gained and lost popularity throughout history. But I think it’s fair to say the conditions that disrupt the so-called arc of progress have intensified beyond comprehension. Mass media’s emphasis on images and appearances has shifted the political discourse to a facile imitation of its former self.

(In The Death of Trends, Vox's Terry) Nguyen is examining a more abstract consequence of this rapid acceleration, which is that it saps trends of their subcultural context, reducing them to status symbols that represent status itself, like a trail of breadcrumbs leading to more breadcrumbs. Her piece is focused on fashion trends, or aesthetic ... See more

There are five stages of a fashion trend. First there is introduction, then rise, then acceptance, then decline, then finally obsolescence. By the final stages a trend is “considered outdated and out-of-fashion by mainstream fashion wearers, who have moved on to newer trends in the introduction or increase stages.” Typically we don’t think of ideas... See more

Guy Debord’s The Society of the Spectacle: “Debord introduced the concept of recuperation: the process by which subcultural ideas and images become commodified and reincorporated into mainstream society,” she writes. In other words, ideas that subvert the establishment tend to get adapted by the establishment in their most docile forms, and are thu... See more

Those of us who participate in this dance understand it’s not necessarily building to anything. It’s odd to see movements like anti-capitalism and Catholicism treated with the same frivolity. They’re in, they’re out, you try them on like low-rise jeans. In the process, ideas get watered down.