10 years after "Growth Hacking"
andrewchen.substack.com
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10 years after "Growth Hacking"
The internet used to be fun.
It was weird. It was frenzied. People didn’t know what they were doing, so they tried things. They didn’t optimize, because they didn’t know what to optimize for. Good websites got found because they were good. Good tweets went viral because they were good.
Then people learned how to get the results of being good, at le... See more
It was weird. It was frenzied. People didn’t know what they were doing, so they tried things. They didn’t optimize, because they didn’t know what to optimize for. Good websites got found because they were good. Good tweets went viral because they were good.
Then people learned how to get the results of being good, at le... See more
Packy McCormick • Make the Internet Fun Again
Dropbox, in the years before its IPO, came to orient itself in a new direction—to focus on highest-value users in the highest-value networks interacting with the highest-value files.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
"In the early days at Thumbtack, so much of our growth was coming from SEO that it made sense for it to dominate our growth roadmap. We spent disproportionate time generating content, earning links, and optimizing conversion on SEO landing pages. Over time, however, it became clear that we were running into diminishing returns from these efforts, a... See more
reforge.com • The Racecar Growth Framework — Reforge
Shitty retention is ubiquitous
First, perhaps obvious, but no wonder retention in mobile products is terrible. I’ve often written about these benchmarks for retention:
When you ref... See more
First, perhaps obvious, but no wonder retention in mobile products is terrible. I’ve often written about these benchmarks for retention:
- daily retention of consumer apps: D1/D7/D28 of 60/30/15
- the % of active users — that is, DAU/registered — should be 25%
- or, for consumer/SMB subscription: M12 of >30%
When you ref... See more
How Novelty Effects and Dopamine Culture Rule the Tech Industry
The role of the growth hacker is to ruthlessly optimize incoming traffic for success.