10 Ways to Write Hooks (with examples)
The Hook
The first sentence of your Note is everything. If it doesn't stop the scroll, nothing else matters.
My best-performing hooks fall into a few categories:
The Contrarian Statement: "Consistency is killing your newsletter." "Most writing advice is making you worse."
The Specific Result: "I gained 127 subscribers last week using this one Note fo... See more
The first sentence of your Note is everything. If it doesn't stop the scroll, nothing else matters.
My best-performing hooks fall into a few categories:
The Contrarian Statement: "Consistency is killing your newsletter." "Most writing advice is making you worse."
The Specific Result: "I gained 127 subscribers last week using this one Note fo... See more
I Analyzed 50+ Viral Substack Notes: Here's the 3 Types of Notes that Drive the Most Growth
This is why every lesson requires a hook. A hook is not a statement like “This material will be on Friday’s test” or “This is something you’ll use for the rest of your life.” A hook is an attempt to be entertaining, engaging, thought-provoking, surprising, challenging, daring, and even shocking. This can be done in dozens, and perhaps hundreds, of
... See moreDan Kennedy • Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
I have to be the bearer of bad news and point out: how you get readers online to actually read what you wrote in the first place is by hooking their attention.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
How To Always Write Something People Will Want To Read: 5 Forms Of Proven Writing
