10 Ways to Write Hooks (with examples)
Hooks are over-rated. Frames are under-rated. Hooks are about the words you write. Frames are about how you're going to make the idea relevant. Standard frame: "Here are ten things I learned about being funny from Hasan Minhaj." New frame: "How Hasan Minhaj's approach to… https://t.co/fIRMh7FEx3
David Perelltwitter.com
The Hook
The first sentence of your Note is everything. If it doesn't stop the scroll, nothing else matters.
My best-performing hooks fall into a few categories:
The Contrarian Statement: "Consistency is killing your newsletter." "Most writing advice is making you worse."
The Specific Result: "I gained 127 subscribers last week using this one Note fo... See more
The first sentence of your Note is everything. If it doesn't stop the scroll, nothing else matters.
My best-performing hooks fall into a few categories:
The Contrarian Statement: "Consistency is killing your newsletter." "Most writing advice is making you worse."
The Specific Result: "I gained 127 subscribers last week using this one Note fo... See more
I Analyzed 50+ Viral Substack Notes: Here's the 3 Types of Notes that Drive the Most Growth
A hook is a half -told story. You raise a question then tease only part of the answer:
- Questions —Pose an intriguing question, but don’t give the full answer.
- Narratives — Share the start of a narrative, but withhold the conclusion.
- Research —Highlight research findings, but only a small portion.
- Arguments — Make an unexpected claim, but don't explain