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10 Usability Heuristics for User Interface Design
Regardless of the product, users should be able to quickly and easily complete the task they had in mind. People are not there to admire the design and shouldn’t even be thinking about the design. Digital products aren’t art galleries—they’re tools. They’re a means to an end for the user on a mission.
Irene Pereyra • Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)
Usability describes the ease with which the user of the product can understand how it works and how to get it to perform.
Don Norman • Emotional Design: Why We Love (or Hate) Everyday Things
Heuristics are cognitive shortcuts we take to make quick decisions. Product designers can utilize many of the hundreds of heuristics to increase the likelihood of their desired action.
Nir Eyal • Hooked: How to Build Habit-Forming Products
Design the screen or page so that people can move in their normal reading pattern. Avoid a pattern where people have to bounce back and forth to many parts of the screen to accomplish a task.