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10 Tips on Writing From David Ogilvy
It pays to write short sentences and short paragraphs, and to avoid difficult words.
David Ogilvy • Ogilvy on Advertising
David Ogilvy’s 1982 advice on how to write
Including point 4, that using jargon is the “hallmark of a pretentious ass” https://t.co/RDRRMb1KsI
Rubicam used to say, ‘The way we sell is to get read first.’
David Ogilvy • Ogilvy on Advertising
I don’t suggest that you have to be a poet, but you won’t climb the ladder very high unless you can write lucid memoranda. I persuaded two of my partners to write a book on the subject. I commend it to you.1
David Ogilvy • Ogilvy on Advertising
Layouts should be simple,