Basically, what is human dignity made of? If we work together, say, and, even with one look, I make you understand that you are worth nothing and I look down on you, I have killed you. But if I give you regards and respect — out of esteem, responsibility is spawned. Then out of responsibility comes creativity, because every human being has an... See more

In order to be credible, you must be authentic and true.

This is a question of balance. Those who come to me and say, “You know, I work 15 hours a day,” I say, “I am not interested.” I am interested in the quality of working hours, not the quantity. The brain of the human being. Do you think that during the first five hours of the day you are the same as you are in the last five hours? No way. You’re... See more

Brunello is part businessman, part philosopher and part monk. He is not Jeff Bezos or Larry Page. He certainly isn’t chief executive of an oil company. He is the anti-LVMH, and that is what makes him interesting.

[In the past, people] didn’t know anything about their employer. My father or my brother didn’t know if their employer had a villa on the sea. Whereas with Google Maps, I can see where your house is. That’s where the world is becoming new. Mankind is becoming more ethical, but it is not happening because man has decided to become better than he was... See more

Do you know the word otium in Latin, meaning, “doing nothing”? The Roman people were all laid back. In all the pictures, they were all laying around. They were doing nothing, just staring. In the winter on a Sunday afternoon, I can spend six hours in front of the fireplace, just looking at the flames and thinking. In the evening, I’m drunk with... See more

Brunello: In everything, really. For example, take Marcus Aurelius, the emperor. In any possible mood that you might be in, you read a sentence by him and you feel better. Any philosopher helps you to raise your head and the world will look better. Respect the human being, and that will be better. Hadrian the emperor said, “I never met anyone who... See more

This century is where enlightenment and romanticism must blend. A great idea that is born out of the mind and then goes through the soul — there is no doubt that the outcome is marvelous. If this idea is true, fair, beautiful, there’s no doubt that it is also a good idea. I think this applies to everything.

Brunello: I wanted the brand to have my face. I wanted the product to convey the culture, life, lifestyle, dignity of work. We are a listed company, and I wanted to manufacture a product with dignity. I wanted a profit with dignity. Because the press all talk about the moral ethics of profit. Why can’t we have a dignified profit then?