10 Growth Tactics That Never Work | Elena Verna
Prioritize Earned Channels for Growth
- Prioritize building owned or earned channels for growth acquisition.
- Earned channels, like virality, word-of-mouth, and user-generated content, are superior to paid or organic search because they cannot be bought by competitors.
- Relying on platforms like Google or Instagram for user acquisition leaves you vulner
Lenny's Podcast: Product | Growth | Career • 10 Growth Tactics That Never Work | Elena Verna
Good idea, but earned channels are a long game. Long games are the best, as long as you have the runway and patience for them.
Which, in turn, requires optionality. Or maybe that is the definition of optionality.