Caitlin

I fundamentally believe that solving boring problems is how you win, especially in a venture studio. There are lots of boring problems in underserved industries/verticals where a studio can thrive.

Also, I'm tired of the bland minimalist aesthetic that's polluted the contemporary Internet. If that's your shtick, I respect it, but it's not my vibe. I'm much more inspired by styles like Rococo, Baroque, and Art Nouveau; artists like Pissarro, Monet, and Cézanne; the interior design of châteaus in France and the exterior design of Disneyland.

Boring problems are often the most interesting.

• There’s a huge pain point, but finding it is hard (which is good)

The best analogy is comedians. The diversity amongst comics is quite high—if you’re funny, you have a shot. (I know there’s real discrimination in comedy, but the diversity is also apparent.) And comedians make jokes about what they know. Trying to make someone else’s experiences funny or joking about stuff you don’t really understand falls flat.

You can sprinkle a bit of “magic” into a boring solution and blow people’s minds. This is the perfect use case for AI—use it in a small way to simplify boring stuff and users will be amazed, especially if the solutions they’re using right now are legacy (which they likely will be.)

“Sometimes fear does not subside and you must do it afraid.”

– Elisabeth Elliot