Brian Thomas Clark
@btc
Strategist/Producer/Collector
Digital Experience Director @risd
Brian Thomas Clark
And don’t mistake early enthusiasm for commitment. They behave like explorers: curious, mobile, quick to move on if there’s nothing new to discover. Keep the path open with ongoing prompts, unlocks and fresh layers that give them reasons to return. The goal isn’t to hold their attention – it’s to give them somewhere to go.
Gen Alpha is already transforming branding
via dirt.fyi
Thinking of yourself as an observer is better for your happiness than obsessing over being observed.
Arthur C. Brooks • Don’t Objectify Yourself
All this should seem obvious, which is most troubling: the lack of communal love — the indifference we have towards neighbors, strangers — is not only a recent phenomenon, but it’s not a natural one that’s baked into our evolutionary DNA. It’s a step backwards from our primate ancestry, back to our distant reptilian roots. Even now, AI skeptics who... See more
Mo_Diggs • What’s So Funny ‘Bout…
digital life—digital cultures and
In our neoliberal, self-interested era…the tenuous social fabric that we once had doesn’t actually seem to exist at all. There is no concept of a social contract. We don’t believe we have any responsibility to each other. We do not work together. We have no shared identity. We have no common goals. Simply put, we do not live in a society.
Now in his mid-30s, Chayka questions whether the nearly endless availability of cultural content to younger generations has made them value it less, compared to the effort it once took to discover what you might love. But a decade or more ago, I was wondering the same thing about people his age. Before that, perhaps older people thought the same... See more
bookforum.com • Kyle Chayka Looks at Our Supposedly Flat New World
making-meaning and
The question of our time is how do you artistically rebel — and win — against a totally flat cultural landscape? And before my readers, who I assume are all approximately 36 years old and very tired, say, “so what, who cares?” This does matter. I mean, just look around right now lol. You know things are bad when even OpenAI President Greg Brockman... See more
Link
And the most dangerous thing for platforms is not racist garbage. It’s unmonetizeable content. The “metric” that will matter most going forward will not be the numbers at the bottom of a post or video, but the human beings in a room that left their house to experience something.
The larger truth is that the Internet creates the illusion that all culture is taking place right now. Actual history disappears in the eternal present of the web.
Is Mid-20th Century American Culture Getting Erased?
But the curation was never about financial reward. It was “there's a small unscalable business here about taste, that people rely on and really like, and everyone who works on it doesn't make very much money, but they're very cool.” We just don't live in a world where that's an acceptable way to live. There's a lot of economic pressures and again,... See more
Dirt: Complicated Culture
taste and Media & Culture