Brian Thomas Clark
@btc
Strategist/Producer/Collector
Digital Experience Director @risd
Brian Thomas Clark
Value-based marketing:
“Marketing is about values. This is a very complicated world. This is a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear what we want them to know about us. One of the greatest jobs of marketing the universe has ever seen is Nike.... See more
“Marketing is about values. This is a very complicated world. This is a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear what we want them to know about us. One of the greatest jobs of marketing the universe has ever seen is Nike.... See more
fs.blog • Sources of Advantage
It’s not just movies and TV, of course — we’re all aghast at how much time we spend on devices, consuming content , whatever that means. Reading and watching and posting and shopping, always shopping for things and ideas and comfort and distraction. Surely this endless marketplace will turn up something that satisfies us at some point! I complained... See more
nytimes.com • Works of Art - The New York Times
This, I think, is another reason why Updike has so many detractors. Ever since F.R. Leavis wrote The Great Tradition , there has been a school of literary criticism that has demanded that great novelists also be great moralists: that the job of the writer is not just to reflect the world but to tell it the difference between right and wrong.
That is... See more
That is... See more
John Updike: Tedious Suburbanite or Literary Great?
When you look at what actually goes into good delegation documentation, it’s remarkably consistent: What are we trying to accomplish, and why? Where are the limits of the delegated authority? What does “done” look like? What specific outputs do I need? What interim outputs do I need to follow your progress? And what should you check before telling... See more
Ethan Mollick • Management as AI superpower
This is why my students did so well. They weren’t AI experts. But they’d spent years learning how to scope problems in their fields of expertise, define deliverables, and recognize when a financial model or medical report was off. They had hard-earned frameworks from classes and jobs, and those frameworks became their prompts. The skills that are so often dismissed as “soft” turned out to be the hard ones.
I don’t know exactly what work looks like when everyone is a manager with an army of tireless agents. But I suspect the people who thrive will be the ones who know what good looks like — and can explain it clearly enough that even an AI can deliver it. My students figured this out in four days. Not because they were AI natives, but because they already knew how to manage. All that training, it turns out, was accidentally preparing them for exactly this moment.
Complexity increases because adding is easy and removing is dangerous.
Whenever there's a problem, we add: a new person, requirement, or process. We never subtract.
Why?
Because everything that already exists has a champion. That clause in the tax code, that step in the process, that feature in the product ... someone fought for it, and they'll... See more
Whenever there's a problem, we add: a new person, requirement, or process. We never subtract.
Why?
Because everything that already exists has a champion. That clause in the tax code, that step in the process, that feature in the product ... someone fought for it, and they'll... See more
Brain Food: The Limits of Devotion
If your intention is to become a singer, Eugenio, then you need to sing and sing and sing some more. Whether or not you go into the studio when you have the chance is not really up for debate. It is your duty to yourself to do so. If you do not take these opportunities to sing, you may forever be that melancholy boy peering through the window of a... See more
Nick Cave • Nick Cave - The Red Hand Files - Issue #260 - I ’m 17 years old, and I don’t know if I want to record and publish an ep that I’ve...
Issue #260 / November 2023
Brian Eno: why I sculpt sound : "The thrill of making music is not when you succeed in meeting the brief, but when something happens that you hadn’t expected — some moment of synergy when you put together two or three familiar things and something emerges that is much bigger, more complex and surprising. The feeling at that moment — 'now I’m... See more
Smiley Shields and Blue Noise Dithering
idea-sex and
By the time the Voice had assumed its current semi-undead form, following a 2020 resurrection, the creeping irrelevance of any bounded and singular context—including that of a town, much less “the biggest media town in America”—had become the kind of thing a person might fail to notice while engaged in the ruthless business of noticing everything... See more
Michelle Orange • How the Village Voice Met Its Moment
Taste isn't some mysterious gift bestowed at birth—it's simply what happens when you pay close attention to what moves you.