Brian Thomas Clark

And on the internet in 2025, true transgression means making something algorithms can’t promote.

As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in... See more

The smartphone turns us into fragmented actors in a perpetual now.

Second, by not letting algorithms decide what deserves your attention. If you want to feel creatively and intellectually alive, stop mindlessly consuming the internet and start mindfully curating it. You need a space away from social media's compulsive rhythm, where your ideas can grow at their own pace.

Complexity increases because adding is easy and removing is dangerous.

Whenever there's a problem, we add: a new person, requirement, or process. We never subtract.

Why?

Because everything that already exists has a champion. That clause in the tax code, that step in the process, that feature in the product ... someone fought for it, and they'll... See more

In order to make room for this weird, this liminal zone of possibility, we need to get off the grid-like map of quantized utility and grow a culture instead. We do this together by forming clusters of human weirdness; groups of people with varying forms of space, voltage, and potential between them. We need a cohort, a rabble...what Jews call a... See more

Another reason for all the division: the self itself is fragmented. As Yancey Strickler says, we are in the era of the post-individual. Strickler’s essay is deep and illuminating, but it is best summarized by a Sean Monahan quote he includes in the article: “Once upon a time people were born into communities and had to find their individuality.... See more