Brian Thomas Clark

So which direction are we moving in? Down the same old path – where identity is just content, content is monetised, and monetisation demands a steady drip of oversharing and low-key emotional collapse? Or could we actually start to build new ways of being online? Ones that prioritise people as people, and not just scrolling spectacle?

Until then,... See more

In “This Is for Everyone,” Berners-Lee argues that the web’s lack of compassion is “a design issue ” that can be fixed. “There’s still time,” he writes, “to build machines that serve the human,” that “promote the dignity of our fragile species on this isolated globe.” It’s a moving vision. But it’s hard to reconcile with the entropy of today’s... See more

But there’s a whole universe that exists outside of your phone. All you need to do is turn away from the screen—even for just a short while—to understand that the culture of now is embedded in something much, much larger.

When we do that, we start seeing that our legacy from the past is an inherited treasure—and both offers us riches and imposes... See more

If I sometimes feel like my hard drive is full, then it doesn’t matter if what I’m adding to the drive is, on its face, soothing. It’s just more stuff, more data, more things to process. By adopting my friend’s elevated standard for what’s allowed in, I decreased the number of inputs, the number of demands for thought and work and reaction I was... See more

Complexity increases because adding is easy and removing is dangerous.

Whenever there's a problem, we add: a new person, requirement, or process. We never subtract.

Why?

Because everything that already exists has a champion. That clause in the tax code, that step in the process, that feature in the product ... someone fought for it, and they'll... See more

Value-based marketing:

“Marketing is about values. This is a very complicated world. This is a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear what we want them to know about us. One of the greatest jobs of marketing the universe has ever seen is Nike.... See more

This, I think, is another reason why Updike has so many detractors. Ever since F.R. Leavis wrote The Great Tradition , there has been a school of literary criticism that has demanded that great novelists also be great moralists: that the job of the writer is not just to reflect the world but to tell it the difference between right and wrong.

That is... See more

Thirst and clout-chasiness aside, there’s no question that the ‘modern media brand’ need multi-modal expression through published content, social syndication, IRL experience, consumable goods and active community.