Brian Thomas Clark

To correct the state of AI discourse today, we need to channel this same spirit and train our attention on the messy facts of the human, material world in which these technologies play. Only when we’ve stopped fetishizing “realism” will we be able to turn our attention to very real air, water, ecosystems, and people these technologies consume in... See more

But the curation was never about financial reward. It was “there's a small unscalable business here about taste, that people rely on and really like, and everyone who works on it doesn't make very much money, but they're very cool.” We just don't live in a world where that's an acceptable way to live. There's a lot of economic pressures and again,... See more

If AI is able to suddenly pump slop into our environment it’s only because we already turned on the faucets ourselves. Just think about all the garbage content that people you actually know send you via text, or the DMs that feel like they’re from bots but are actually from real people driven by platform incentives (Instagram, LinkedIn, Facebook,... See more

Value-based marketing:

“Marketing is about values. This is a very complicated world. This is a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear what we want them to know about us. One of the greatest jobs of marketing the universe has ever seen is Nike.... See more

Taste isn't some mysterious gift bestowed at birth—it's simply what happens when you pay close attention to what moves you.

Boredom is when you do the things that make you feel like you have life under control. Not being bored is why you always feel busy, why you keep “not having time” to take a package to the post office or work on your novel. You do have time—you just spend it on your phone. By refusing to ever let your brain rest, you are choosing to watch other... See more

II. Process

I overheard something nice around the office a few months ago.

“ You don ’ t reach a moment of digital transformation . You just keep transforming.”

Speaks to a lot of the nature of work projects, strategy, possibly life too (it’s certainly true in therapy, minus the digital part). Essentially it’s a more clever-sounding way of saying... See more

But that eternal present is a lie, an illusion, a fabrication of the digital interfaces. And this not only destroys our sense of the past but also undermines our ability to think about the future.

In an environment without past or future, all we have is stasis.

So it’s no coincidence that culture has stagnated in this eternal digital now . The same... See more