Brian Thomas Clark
@btc
Strategist/Producer/Collector
Digital Experience Director @risd
Brian Thomas Clark
Not because AI is a threat - rather, it’s sort of the only moat left for content marketing careers. It’s largely because our audience believes the hype about AI that the bottom of the content marketing job market has fallen out, the illusion that productivity is more important than creativity, and the belief that emotional connections aren’t... See more
The Content Marketing Middle Class Is Dead
Moskowitz blames techno-capitalism’s monetisation of human emotion. Social platforms, they argue, create environments in which users willingly contort themselves into ever more extreme versions of themselves – louder, cringier, more exposed – just to be seen. It’s the natural byproduct of systems that reward emotional spectacle and penalise silence... See more
Humiliation Rituals
Social media encourages us to think of every thought we have as interesting; it makes everyone else feel accessible, and therefore disposable; it exposes us to endless bad actors, hardening our hearts and compelling us to suspect the worst; it rewards vulnerability, but also incentivizes defensiveness; and, most cogently for the purposes of this... See more
Dirt: What was 'replying'?
What was 'replying'?
Shouting into the void that answers back.
Mariah Kreutter on what it means to “reply” in 2023.
dirt.fyi email
10/9/2023
Thinking of yourself as an observer is better for your happiness than obsessing over being observed.
Arthur C. Brooks • Don’t Objectify Yourself
Decades ago, friction was what made a subculture. You had to figure out what punk or goth was about, learn its codes, seek out compatriots, and then maybe go to Hot Topic or a hardcore show. Friction is lower online and visibility is higher. We are all constantly performing our preferences in public. “Subcultures,” in the sense of aesthetic niches,... See more
One Thing • 🟧 Does subculture still exist?
What we get instead is what Byung-Chul Hanmhas described as an "overheating of the ego." Pure individuality through momentary identification of yourself with an aesthetic, which exhausts us by depriving us of any real conflict or difference. What we consume online amounts to a cheaply reproducible set of vague designs. There is only an endless hall of shiny standees, of potential versions of yourself you can pop your face into as you go. Take the photo. And move on. The problem with this "aesthetic," as Silcoff so candidly shows, is that it is entirely a product of the internet’s selfie culture. Offline, these relations – the social construction of identity — were once mediated by something with a bit more give and a sense of reality.
On a recent episode of Marc Maron’s WTF podcast, James Murphy of LCD Soundsystem was talking about reading Harold Bloom’s The Anxiety of Influence early on and how unconcerned he is now with being new or original. He recalled a speech he heard by Brian Eno about his early ambient work:
It’s hard to explain, but it was very easy to be new at that... See more
Article
making-meaning and
We celebrate the fact that most artists today have a huge portion of humankind’s output at their fingertips at any given moment, but we rarely think about the fact that exposure and abundance can also become a paralytic. Eno said he wanted to hear a certain kind of music, so he had to invent it for himself. Who feels the need to make new music, when you can almost always call up music that is completely new to your ears?
Sometimes when I watch my 8-year-old making music, I note how unencumbered he is by musical history and how free he is of any need to be original. He is happy, for now, to make music that is a parody of what he’s heard, and in the parodying, he comes up with his own thing. It’s new to him and that’s what’s important.
In fact, this is the great gift of children: everything is new to them, and so it can become new to you, if you let it.
Collins suspected, as I do, that the books he can’t remember must have had an effect on his brain anyway, that the experience of reading and engaging with the texts must have changed him in some deeper way, leaving “a kind of mental radiation — that continues to affect me even if I can’t detect it.”
At Capacity
making-meaning and
The idea is that literary representation is an act of transubstantiation. Literature pulls the real up out of the realm of temporality and insignificance and remakes it into a form that will never decay and never die. There is nothing doctrinally religious about this conception of the literary act. It is at the heart of modernism.