Brian Thomas Clark

Wanting positive experience is a negative experience; accepting negative experience is a positive experience. It’s what the philosopher Alan Watts used to refer to as “the backwards law”—the idea that the more you pursue feeling better all the time, the less satisfied you become, as pursuing something only reinforces the fact that you lack it in... See more

Your Spotify Wrapped for 2024 is the weight of all these things, whether we want to deal with it or not. AI-powered podcasts are the result of expunging the lives of the real humans who built these ideas, replacing them with a facsimile of human connection. Your data feeds into Google, and it builds you the idea of a friend in return. Artists will... See more

Our Cringe = Sublime SEED touched on some of this — simply opting out of performance becomes an act of quiet rebellion. Going for a walk without posting about it. Writing a thought without tweeting it. Wearing an outfit without wondering how it will look on Instagram. These small acts chip away at the scaffolding of digital humiliation culture.

But what we consume does, truly, matter. It’s essential to appeal to the people in our lives, and remind them of the importance of seeking out imaginative work that might stoke the fires of their own creativity.

Because we aren’t just talking about entertainment here, or distraction, or leisure. We’re talking about the narratives that comprise the... See more

As the Internet became an always-on, mainstream phenomenon, however, it also reverted to the mean. Influencer culture happens at scale. It’s not about finding the bizarre nooks and crannies of weird, but reaching as many people as possible. Hit counts and numbers of followers are all that matter. It is about getting bigger, rather than smaller.... See more

Some More Insight Into The Gen Z Coolness Crisis

There are four sort of low-level generational discourses circulating the web right now that I want to try and synthesize into a larger idea. There’s the weird backlash around the word “demure” going viral after a trans TikToker popularized it. There are millennials panicking that Gen Z thinks we all... See more

The Beasties were the ultimate curators and culture merchants, although they never perverted their creative universe with gross buzzwords like that.

Between their genre-smashing albums, their iconic videos, their fashion exploits like X-Large, and their magazine Grand Royal , you could say that they were running a “lifestyle brand” of sorts.

The... See more

In order to make room for this weird, this liminal zone of possibility, we need to get off the grid-like map of quantized utility and grow a culture instead. We do this together by forming clusters of human weirdness; groups of people with varying forms of space, voltage, and potential between them. We need a cohort, a rabble...what Jews call a... See more