Brian Thomas Clark
@btc
Strategist/Producer/Collector
Digital Experience Director @risd
Brian Thomas Clark
Value-based marketing:
“Marketing is about values. This is a very complicated world. This is a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear what we want them to know about us. One of the greatest jobs of marketing the universe has ever seen is Nike.... See more
“Marketing is about values. This is a very complicated world. This is a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear what we want them to know about us. One of the greatest jobs of marketing the universe has ever seen is Nike.... See more
fs.blog • Sources of Advantage
Tech-enabled tl;dr certainly has a place. There’s more content than ever and most of it is too long. But when everything is mediated by a summary, layers are being built between our brains and the thing itself, allowing something else—increasingly, AI—to interpret things for us.
The Summary Edition
making-meaning and digital life—digital cultures
When we mainline takeaways, blurbs, bullets, key insights, there is something lost. We are sanding down friction, muffling voice, removing tone, and accepting pre-fabricated meaning. Will AI-driven distilling get us closer to the thing itself, or further away?
These days, it’s increasingly clear to me that we have a new overlord: the Summary. Thanks to AI, we are experiencing the enshortification (sorry, Cory Doctorow) of everything.
When we mainline takeaways, blurbs, bullets, key insights, there is something lost. We are sanding down friction, muffling voice, removing tone, and accepting pre-fabricated meaning. Will AI-driven distilling get us closer to the thing itself, or further away?
As much as I share his concerns, this book repeatedly made we want to yell back at him for willfully underplaying obvious exceptions and counterarguments.
Chief among these is to what degree Chayka’s “flattening” is anything new. When he writes, “If anything, mass culture lately appears more aesthetically homogenous than ever,” he seems to forget... See more
Chief among these is to what degree Chayka’s “flattening” is anything new. When he writes, “If anything, mass culture lately appears more aesthetically homogenous than ever,” he seems to forget... See more
bookforum.com • Kyle Chayka Looks at Our Supposedly Flat New World
subcultures and
Once something is obvious and working, people tend to underestimate it.
Underestimating What Works
When you look at what actually goes into good delegation documentation, it’s remarkably consistent: What are we trying to accomplish, and why? Where are the limits of the delegated authority? What does “done” look like? What specific outputs do I need? What interim outputs do I need to follow your progress? And what should you check before telling... See more
Ethan Mollick • Management as AI superpower
This is why my students did so well. They weren’t AI experts. But they’d spent years learning how to scope problems in their fields of expertise, define deliverables, and recognize when a financial model or medical report was off. They had hard-earned frameworks from classes and jobs, and those frameworks became their prompts. The skills that are so often dismissed as “soft” turned out to be the hard ones.
I don’t know exactly what work looks like when everyone is a manager with an army of tireless agents. But I suspect the people who thrive will be the ones who know what good looks like — and can explain it clearly enough that even an AI can deliver it. My students figured this out in four days. Not because they were AI natives, but because they already knew how to manage. All that training, it turns out, was accidentally preparing them for exactly this moment.
That’s the reality of algorithmic society. it creates an endless information loop—like the snake swallowing its own tail. And a fog of sameness descends upon the land.
But this can’t last forever. Human history teaches us that societies resisting change eventually collapse from sheer inertia. And insurgents show up on the scene to accelerate the
... See morehonest-broker.com • The Return of the Weirdo - By Ted Gioia - The Honest Broker
We rush because we’re late. We also rush because we want to move quickly away from discomfort. We rush to come up with solutions to problems that would benefit from more sustained consideration. We rush into obligations or decisions or relationships because we want things settled.
Melissa Kirsch • Why We Can’t Stop Rushing
We are adrift–a culture of consumers accustomed to buying objects and building collections as the sole means of documenting our cultures–deprived of the infrastructure to do so. But our individual inability to collect and store is one I’ll lament the least.
Yes, we’re drifting, but maybe we can choose to float towards a more collective stewardship... See more
Yes, we’re drifting, but maybe we can choose to float towards a more collective stewardship... See more
Michelle Santiago Cortés • Crimes Against Search | Dirt
digital life—digital cultures and
personal agency vs enshittification