Brian Thomas Clark
@btc
Strategist/Producer/Collector
Digital Experience Director @risd
Brian Thomas Clark
Tech-enabled tl;dr certainly has a place. There’s more content than ever and most of it is too long. But when everything is mediated by a summary, layers are being built between our brains and the thing itself, allowing something else—increasingly, AI—to interpret things for us.
The Summary Edition
making-meaning and digital life—digital cultures
When we mainline takeaways, blurbs, bullets, key insights, there is something lost. We are sanding down friction, muffling voice, removing tone, and accepting pre-fabricated meaning. Will AI-driven distilling get us closer to the thing itself, or further away?
These days, it’s increasingly clear to me that we have a new overlord: the Summary. Thanks to AI, we are experiencing the enshortification (sorry, Cory Doctorow) of everything.
When we mainline takeaways, blurbs, bullets, key insights, there is something lost. We are sanding down friction, muffling voice, removing tone, and accepting pre-fabricated meaning. Will AI-driven distilling get us closer to the thing itself, or further away?
My optimistic take is that the faux-culture ecosystem will drive more people towards small-scale, humanistic culture. But this brings us back to the “we” from Chayka’s piece. The vast majority of people on earth are going to drown in a lukewarm bath of AI gruel, and there is probably no effective means of mass resistance on their behalf. The... See more
The New Yorker Roundup
taste and
When you look at what actually goes into good delegation documentation, it’s remarkably consistent: What are we trying to accomplish, and why? Where are the limits of the delegated authority? What does “done” look like? What specific outputs do I need? What interim outputs do I need to follow your progress? And what should you check before telling... See more
Ethan Mollick • Management as AI superpower
This is why my students did so well. They weren’t AI experts. But they’d spent years learning how to scope problems in their fields of expertise, define deliverables, and recognize when a financial model or medical report was off. They had hard-earned frameworks from classes and jobs, and those frameworks became their prompts. The skills that are so often dismissed as “soft” turned out to be the hard ones.
I don’t know exactly what work looks like when everyone is a manager with an army of tireless agents. But I suspect the people who thrive will be the ones who know what good looks like — and can explain it clearly enough that even an AI can deliver it. My students figured this out in four days. Not because they were AI natives, but because they already knew how to manage. All that training, it turns out, was accidentally preparing them for exactly this moment.
So, what’s going on? Well, the result is more structural than anything to do with machine learning or consumer preferences. It’s because YouTube content is loaded with automated enhancements like transcripts, captions, timestamps, and keyword-rich descriptions.
That structure makes it easy for AI engines to parse, understand, and reference – exactly... See more
That structure makes it easy for AI engines to parse, understand, and reference – exactly... See more
The Content Marketing Middle Class Is Dead
The content marketers who will have a place in the new normal will be the ones who never approached content as a product, or publishing and distribution as “output.” They think about it as a means to an end, and see content as part of a system rather than something created in a silo and optimized for search engines.
If you know enough about... See more
If you know enough about... See more
Miles Jennings • The Content Marketing Middle Class Is Dead
In the artist of all kinds, I think one can detect an inherent dilemma, which belongs to the co-existence of two trends, the urgent need to communicate and the still more urgent need not to be found. This might account for the fact that we cannot conceive of an artist’s coming to the end of the task that occupies his whole nature.
Caleb Crain • On Not Being Found
D.W. Winnicott
“I don’t need them,” he admitted, sifting through his boxes containing thousands of old records. “No one needs them.” But he suggested they fulfill some spiritual purpose that might benefit us more than ever today. “It’s nice to have a curated collection of the things you like around. Especially with everyone trying to ‘Marie Kondo’ their lives and... See more
Cereal Box Records Sound Horrible. They Still Look Incredible.
taste and
content is no longer considered brand marketing, but increasingly, as operational infrastructure.